Privacy Statement

We want to earn your trust by being transparent about how My Lovely Pups and our services work. You should read this Privacy Statement in its entirety so you are aware of how the information you share on My Lovely Pups Website will be handled.

Privacy Statement

Date of Last Revision: 15 January 2011



My Lovely Pups, ("MLP"), comprised of its Websites (the "Websites"), is committed to protecting the privacy of users of the Websites. MLP intends to give users as much control as possible over user's personally identifiable information, including registration data. This Privacy Statement applies to each of the Websites and describes the information MLP collects about users and how that information may be used.

MLP reserves the right to update and change this Privacy Statement from time to time. If MLP makes material changes to its privacy practices, a prominent notice will be posted on this web page. Each time a user uses the Websites, the current version of the Privacy Statement applies. Accordingly, a user should check the date of this Privacy Statement (which appears at the top) and review for any changes since the last version. If a user does not agree to the Privacy Statement, the user should not use the Websites.

MLP complies with the United States ("US")/European Union ("EU") Safe Harbour framework as set forth by the US Department of Commerce regarding the collection, use, and retention of data from the EU. Individuals who wish to file a complaint or who take issue with MLP's EU Safe Harbour policies should direct such communication to MLP - Privacy via written communication at the contact information provided below. Filing a complaint in English will expedite the process. MLP will investigate and attempt to resolve complaints regarding use and disclosure of personal information in accordance with the principles contained in this Privacy Statement. For complaints that cannot be resolved between MLP and the complainant, MLP participates in the dispute resolution procedures of the panel established by the EU data protection authorities to resolve disputes pursuant to the Safe Harbour framework.

MLP agrees to notify users of the following privacy principles: Notice, Choice, Onward Transfer, Security, Data Integrity, Access, and Enforcement.


MLP provides this Privacy Statement to make users aware of MLP privacy practices, and of the choices a user may make about the way the user's information is collected and used.


Users represent they are of legal age to create binding and financial obligations for any liability users may incur as a result of their use of the Websites. The Websites are not directed to children under the age of 13, and MLP will never request personally identifiable information from anyone whom it knows to be under the age of 13 without verifiable parental or guardian consent. MLP does not knowingly collect, or wish to obtain, personally identifiable information from children. If MLP becomes aware that a user is under the age of 13 and has provided personally identifiable information without prior verifiable parental or guardian consent, it will remove user's personally identifiable information from its files.

What Information My Lovely Pups Collects

MLP may collect two types of information from users of Websites: "Personally Identifiable Information" (such as name, email address, postal address, telephone, birth date) and "Aggregate Information" (such as frequency of visits to Websites, IP address, Website pages most frequently accessed, browser type). Personally identifiable information is any piece of information which can potentially be used to uniquely identify, contact, or locate a user of the Websites. Aggregate information is non-personally identifiable/anonymous information about users of the Websites. Aggregate information is used in a collective manner and no single person can be identified by that compiled information.

On the Websites, users may order products or services, and register to receive materials. Personally identifiable information collected on the Websites includes community forum content, diaries, profiles, photographs, name, unique identifiers (e.g., passwords), contact and billing information (e.g., email address, postal address, telephone, fax), and transaction information.

In order to tailor MLP's subsequent communications to users and continuously improve the Websites' products and services, MLP may also ask users to provide information regarding their interests, demographics, experience with its products, and detailed contact preferences.

Ad Tracking

MLP may use ad tracking from time to time. Such ad tracking may be provided by Fair Trade Ads or MLP's third party advertising companies to help manage and optimize MLP's online advertising. The ad tracking is a string of code that provides a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data, or determining how many times a specific web page has been viewed. Ad tracking enable MLP to recognize a browser's cookie when a browser visits a Website, and to learn which banner ads bring users to each Website. For example, when a user visits a web page, the code for the page may include instructions to go to another server to gather a single pixel graphic image. This ad tracking are not placed on a user's computer, and users remain anonymous. To opt out of targeted advertising delivered by MLP, or third party advertisers, users can opt to use freely available ad blocking software, to prevent ads from displaying in their browser. The MLP does not promote or recommend any type of ad blocking software, nor guarantees that any of the Website services will remain fully functional if the user utilizes such software.


MLP uses cookies on the Websites. A cookie is a unique text file that may be used for data analysis, and enables a Website to tailor information presented to a user based on a user's browsing program. MLP may use cookies to personalize a user's pages at a Website, to remember a user when the user registers for products or services, or to track visits to a Website. If a user does not want MLP to deploy cookies in the user's browser, the user may set the browser to reject cookies or to notify the user when a Website tries to place cookies in the browser program. Rejecting cookies may affect a user's ability to use some of the products, features, functions, or services on a Website. Cookies do not contain personally identifiable information.

The ads appearing on the Websites are delivered to visitors by MLP, and third party web advertising partners, including but not limited to Fair Trade Ads ("Fair Trade Ads") and others ("Advertisers"). The third party advertising technology that MLP uses on the Websites uses information derived from a user's visits to the Websites to target advertising within the Websites. In addition, MLP's advertisers may use other third party advertising technology to target advertising on the Websites. In the course of serving advertisements to the Websites, Advertisers may place or recognize a unique cookie on a user's browser. Information about users' visits to the Websites, such as the number of times users have viewed an ad (but not users' names, addresses, or other personally identifiable information), are used to serve ads to visitors. As with other cookies, and consistent with MLP's policy on cookies stated above, the user may block or delete such cookies from the user's drive or memory. For more information about our third party advertising partners and their use of cookies, please go to their Websites. MLP has no access or control over third party cookies.

Log Files

MLP web servers may automatically log aggregate information, such as a user's IP address, domain name, browser type, date and time of access, and other log file data. This information may be used to analyze trends or administer the Websites. Log files do not contain personally identifiable information.

With respect to My Lovely Pups Website, MLP contracts with third party mirror providers, who deliver integrated communications services, including Internet access services, to deploy mirrors of downloads in order to make file downloading via My Lovely Pups Websites faster and more convenient. MLP has no control over the privacy or logging policies of mirror providers, or the implementation thereof, and such policies may differ from this Privacy Statement.

How MLP Uses the Information Collected

MLP may use the personally identifiable information a user submits for any purposes related to MLP's business, including, but not limited to:

  1. To understand a user's needs and create content that is relevant to the user;
  2. To generate statistical studies;
  3. To conduct market research and planning by sending user surveys;
  4. To notify user referrals of MLP services, information, or products when a user requests that MLP send such information to referrals;
  5. To improve services, information, and products;
  6. To help a user complete a transaction, or provide services or customer support;
  7. To communicate back to the user;
  8. To update the user on services, information, and products;
  9. To personalize a Website for the user;
  10. To notify the user of any changes with a Website which may affect the user;
  11. To enforce terms of use on a Website; and
  12. To allow the user to purchase products, access services, or otherwise engage in activities the user selects.

User names, identifications ("IDs"), and email addresses (as well as any additional information that a user may choose to post) may be publicly available on a Website when users voluntarily and publicly disclose personally identifiable information, such as when a user posts personally identifiable information in conjunction with content or as part of a message posted to a public forum or a publicly-released software application. Users may not be able to change or remove public postings once posted. Such personally identifiable information may be used by visitors of these pages to send unsolicited messages. MLP is not responsible for any consequences which may occur from the use of personally identifiable information that a user chooses to submit to public pages.

With respect to surveys, in the event that responses are publicly disclosed, users will be notified at the time they take the survey. MLP will disclose only aggregate information regarding its users, which as stated earlier is anonymous information that does not identify any specific individual. Circumstances under which MLP would publicly disclose such aggregate information include, but are not limited to, sharing survey results with the Website population, providing data to MLP advertisers on user preferences and/or demographics, and publicizing overall usage data in press communications.

Where surveys allow users to submit written comments, and where MLP advises users of the possibility of such disclosure at the time they take the survey, MLP reserves the right to disclose any information provided by users, provided that no personal information identifying a specific user is disclosed. Participation in surveys is at a user's option; MLP does not conduct mandatory surveys.

Choice/Opt Out

A user makes the decision whether to precede with any activity that requests personally identifiable information. If a user does not provide requested information, the user may not be able to complete certain transactions.

Users who use the personally identifiable information of other users agree to use such information only for:

  1. Using services offered through a Website;
  2. Website transaction-related purposes and not for unsolicited commercial messages; or
  3. Other purposes that the other user expressly chooses.

Users are not licensed to add other users to a Website, even users who entered into transactions with them, or to their mail lists without consent.

MLP encourages users to evaluate privacy and security policies of any of the Websites' transaction partners before entering into transactions or choosing to disclose personally identifiable information.


MLP will not use or share the personally identifiable information provided to it online in ways unrelated to the items described above without first letting a user know and offering the user a choice. If a user no longer wishes to receive direct marketing materials, MLP will provide instructions in each of its emails on how to be removed from any lists. MLP will make commercially reasonable efforts to honour such requests.

Profile or User ID Display

A user's personally identifiable information may be publicly available through a user's profile or user ID display. In such cases, users have the option and discretion to opt out of publicly displaying their real names at any time by changing their display name under the Websites' user preferences. Profile or user ID display may allow other users to see a user's activities, including purchase and sales content, ratings, and comments.

Email Display

Users may have the opportunity to use a service to send electronic mail to another user or email list. In such cases, a user's valid email address and real name will be included with such messages. In order to prevent abuse, users may not opt out of such a display where possible, but may choose to refrain from using such service to transmit an email message.

Photographs and Video

Users may have the opportunity to submit photographs and videos to the Websites for product promotions, contests, and other purposes to be disclosed at the time of request. In these circumstances, the Websites are designed to allow the public to view, download, save, and otherwise access the photographs and videos posted. By submitting a photograph and/or video, users waive any privacy expectations users have with respect to the security of such photographs and/or videos, and MLP's use or exploitation of users' likeness. All photographs and videos submitted to MLP become the property of MLP and will not be returned.

Onward Transfer

With Whom May My Lovely Pups Share Information?

MLP will not sell, rent, or lease a user's personally identifiable information to others, except as described in this Privacy Statement. Unless MLP has a user's permission or as required by law, MLP will only share the personally identifiable information a user provides online with other entities that are part of the MLP corporate family and/or outside service providers who may be used to ship products, process credit cards, provide technical support, handle order processing, or otherwise act on MLP's behalf. These third parties are prohibited from using users' information for any other purpose, including their own marketing.

When MLP uses third parties to assist in processing a Website's user personally identifiable information, MLP requests that they comply with MLP privacy practices, and other appropriate confidentiality and security measures.

Please be advised that in certain instances, it may be necessary for MLP to disclose a user's personally identifiable information without a user's permission to government officials or otherwise as required by legal obligations. MLP may disclose such personally identifiable information when responding to subpoenas, court orders, or legal process, or to establish or exercise legal rights or defend against claims, including fraud or infringement investigations.

Data collected online may be combined with information a user provides through other means of communication, such as postal mail or third parties to further carry out the purposes described above under the heading "NOTICE, How MLP uses the information collected regarding users".

When users choose to provide MLP with personally identifiable information, users consent to the transfer and storage of such information by MLP servers in the United States.

In addition, MLP reserves the right to share aggregate information collected from users of the Websites, without prior notice, with entities that are part of the MLP corporate family and unrelated third parties. As stated earlier, aggregate information is used in a collective manner and no single person can be identified by such compiled information.

Service Orders

To purchase services, users may be asked to be directed to a third party Website, like PayPal, to pay for their purchases. If applicable, the third party Website may collect payment information directly to facilitate a transaction. None of this information will be captured or stored by MLP.

Links to Third Party Web Websites

Links to third party Websites on the Websites are provided solely as a convenience to the user. When a user uses these links, the user leaves the Websites. MLP has not reviewed all of these third party Websites, does not control, and is not responsible for, any of the third party Websites, their content or privacy practices. MLP does not endorse or make any representations about the third party Websites, or any information, services, or products found on the Websites. If a user decides to access any of the linked Websites, MLP encourages the user to read their Privacy Statements. The user accesses such Websites at user's own risk.

Bankruptcy or Sale of Business

MLP reserves the right to share or transfer personally identifiable information and aggregate information to a third party should MLP ever file for bankruptcy or in the event of a sale, merger or acquisition of MLP, provided such third party agrees to adhere to the terms of this Privacy Statement.

Changes to This Privacy Statement

MLP may amend this policy occasionally. If MLP makes any substantial changes in the way we use your personal information, MLP will notify you.


If you have any questions regarding this Privacy Statement or MLP's use of personal information on this Website, please contact us at info (at) mylovelypups dot com.

Data Integrity and Access

Should a user find inaccuracies in such user's information, or desire to close an account or view the personally identifiable information MLP may have regarding the user, the user may contact MLP through the communication methods described below, or when technically feasible, directly on a Website. MLP will make commercially reasonable efforts to respond to requests for access within thirty (30) days of receiving requests. MLP may decline to process users' access or update requests to their personally identifiable information if the requests require disproportionate technical effort, jeopardize the privacy of other users, or are impractical (for instance, requests concerning information residing on backup tapes).


To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, MLP implements physical, electronic, and managerial procedures to safeguard and secure the information MLP collects. MLP uses encryption when collecting or transferring sensitive personally identifiable information. However, MLP does not guarantee that unauthorized third parties will never defeat measures taken to prevent improper use of personally identifiable information.

Internal MLP access to users' non-public personally identifiable information is restricted to MLP's administrators and individuals on a need-to-know basis. These individuals are bound by confidentiality agreements.

User passwords are keys to accounts. Use unique numbers, letters, and special characters for passwords and do not disclose passwords to other people in order to prevent loss of account control. Users are responsible for all actions taken in their accounts. Notify MLP of any password compromises, and change passwords periodically to maintain account protection.


In the event MLP becomes aware that the security of a Website has been compromised or user's personally identifiable information has been disclosed to unrelated third parties as a result of external activity, including but not limited to security attacks or fraud, MLP reserves the right to take reasonable appropriate measures, including but not limited to, investigation and reporting, and notification to and cooperation with law enforcement authorities.

If MLP becomes aware that a user's personally identifiable information has been disclosed in a manner not permitted by this Privacy Statement, MLP will make reasonable efforts to notify the affected user, as soon as reasonably possible and as permitted by law, of what information has been disclosed, to the extent that MLP knows this information.

If a user has comments or questions about the MLP's Privacy Statement, please contact:

My Lovely Pups
Success Webmasters Pte. Ltd.
307B Anchorvale Road 02-56
Singapore 542307

Email: info (at) mylovelypups dot com